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Matt Copeland

Matt Copeland, Chianina cattle, Nara Visa, NM, in Union County and the plains near Tucumcari. He has been raising Chianina cattle for over a decade and holds membership in the American Chianina Association, with annual health screenings, performance testing, and meticulous record keeping. The ranch spans native grassland and employs rotational grazing to maintain forage quality and animal well-being throughout the seasons.

His herd grazes on open grassland near the New Mexico–Texas border, and calves receive daily hands-on attention from birth to weaning. The operation combines traditional ranching methods with selective breeding to preserve the breed’s gentle temperament and robust structure. Feed programs are tailored to each animal’s growth stage, and calves are weaned in family-run pens designed to encourage gentle handling and early socialization.

Local ranchers note the consistent frame and temperament of his cattle, reflecting careful selection and attentive care. Visitors often comment on the calm environment and respectful treatment that seem to strengthen the herd’s social bonds.